Like a page and support education

The initiative is being launched following the brand’s one-millionth Facebook ‘like’.

The ‘One Million Fund’ comes across as an initiative to support education across the region and internationally. With each new Facebook ‘like’ received, the company will contribute one dirham to an existing seed fund of Dh1 million, which will be administered to deserving students whose applications are reviewed by a committee.

“The ‘One Million Fund’ expands on Just Falafel’s existing commitment to education by enabling new Facebook fans to ‘like’ us and increase the size of our fund exponentially,” said Mohamad Bitar, founder and managing director of Just Falafel.

The campaign builds on the brand’s existing commitment to education, which has already seen the restaurant chain award a secondary school scholarship to 16-year-old Aqil Rashid, a student and founder of the ‘1 Well, 700 Lives’ programme, which provides access to clean drinking water in Afghanistan.

“Education is a critical enabler of success, not only in our home market of the Middle East, but in all of the countries where Just Falafel is expanding, and through the ‘One Million Fund,’ we will celebrate and reward the educational aspirations of our supporters,” Bitar added.

With more than 650 franchise locations sold across the GCC, Levant, North Africa, Turkey, the United Kingdom and Australia, Just Falafel is on track to becoming one of the Middle East’s fastest-growing brands, and wants to use its social media muscle to highlight the critical need for education in its home and expansion markets.

Applicants to the new ‘One Million Fund’ can apply for consideration by the application committee by sending an email to educationfund@justfalafel.com

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