MoI launches campaign for the safety of students

The Ministry of Interior, represented by the Traffic Coordination Directorate General, has launched the fourth unified traffic awareness campaign titled “Back to School” to coincide with the beginning of the new academic year that starts today.

The campaign titled “Their safety is our concern” aims to unite all segments of society to educate school students about traffic accidents.

Colonel Nasser Ahmed Al Hosani, Deputy Director General of Traffic Coordination called upon all motorists, parents and other road users to cooperate with traffic policemen as well as to adhere to traffic rules and abide by the instructions established on roads.

He said: “Despite taking all preventive measures to protect students from all dangers and hazards, there is a need for more awareness and guidance for parents and people in charge of children to protect them from potential dangers of the road.”

“The campaign aims to raise the awareness of all parties involved in transporting children. It also endeavours to raise the awareness of families and disseminate the traffic culture among children and urge them to respect it. The campaign will be launched across many media including radio, newspapers, magazines and TV channels”, said Colonel Al Hosani. He also noted that the campaign’s theme will be posted on a number of websites, Facebook, Twitter, Instagram, and on online discussion forums and blogs.

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