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Local fashion brand Minimalist opens new branch in Abu Dhabi

A dedicated display at the store highlights the intricate process of transforming genuine camel leather into luxurious goods

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By CT Desk

Published: Wed 26 Jun 2024, 2:09 PM

Last updated: Wed 26 Jun 2024, 2:11 PM

Minimalist, a local brand known for its premium range of watches, jewellery, sunglasses, leather goods, and perfumes designed in Dubai, has opened a new store in Yas Mall, Abu Dhabi.

It's first store opened in Dubai's Mirdif City Centre in 2023.

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The Yas Mall store stands out with its unique and luxurious design, including a VIP Room for a personalised shopping experience and a gahwa serving area to offer a touch of local hospitality.

Founder Ahmad Yousuf remarks that the store is a testament to the team's hard work, encapsulating the essence of the brand and setting a new chapter in its journey.

The decision to open the second store in Yas Mall was influenced by strong customer demand, as Abu Dhabi houses a significant portion of Minimalist’s customer base. The new store is larger, allowing ample space to showcase exclusive limited-edition pieces and the new diamond watch collection.

Visitors can expect an enhanced shopping experience with exceptional customer service and the chance to explore Minimalist’s innovative designs. A dedicated display also highlights the intricate process of transforming genuine camel leather into luxurious goods, all handmade in the UAE.

Minimalist was founded with a vision to create simple products inspired by Emirati culture and heritage, featuring intricate details like Arabic numeral dials on watches and handmade leather goods from camel leather.

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CT Desk

Published: Wed 26 Jun 2024, 2:09 PM

Last updated: Wed 26 Jun 2024, 2:11 PM

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