Harness the power of virtual reality

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Harness the power of virtual reality

Trusense innovatively uses virtual reality to create interactive, virtual visualisation of objects, experiences and buildings, etc. to help companies build stronger businesses.

By Suneeti Ahuja-Kohli (Staff Reporter)

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Published: Wed 11 Nov 2015, 9:33 AM

Last updated: Wed 11 Nov 2015, 11:42 AM

Imagine stepping into a capsule, wearing a headgear coupled with a software programme and instantly being transported to the top of Burj Khalifa. You are standing at the top, where a gush of strong wind greets you.
At 828 metres above the ground level, you have a grand view of the city, and probably a beautiful view of the horizon too. The next minute, you can either choose to be back home or cross the Atlantic to be a part of a rock concert, or visit a museum. This is virtual reality - the power of experiencing something that is either miles away from reach, or doesn't yet exist. 
Solutions from the virtual world
Trusense, a leading provider of virtual reality solutions, is using new age technology in innovative ways to help companies in different sectors build stronger businesses. "We can create any object, item, area, and situation and transport it into virtual reality. Thanks to suitable hardware, our senses can be immersed and we can actually 'move' into the created world.
Our customers are able to 'walk around' a house that does not even exist, configure a car desk or visit places on a different continent without leaving their own living rooms. VR Technology is going to be widely used in e-commerce as well. Try to imagine shopping in a virtual mall where you can see clothes or jewellery in virtual shops (or on your body). It is all happening now, but is still only the first phase because it is just the beginning of the whole technology," says Jan Boberek, CEO, Trusense.
Trusense creates the most technologically advanced, interactive, virtual visualisation of objects, experiences, buildings, etc. through various techniques such as 3D graphics, 3D scans, and 360-degree movies in virtual reality. 
Industries using the technology
Some of the early adopters of this science are in development industry, motor industry, heavy industry, marketing, trainings, tourism, and medicine. A look at some of the established names in different sectors gives an inkling of what to expect in years ahead. Companies such as Marriott, Ghelamco, Coca-Cola, Bentley, Lexus, Orange, to name a few, are already using solutions offered by VR technology.
On the other hand, technology giants such as Sony, Samsung, Microsoft, Facebook, and HTC are preparing to usher in further innovation through their hardware.
For now, Trusense's solutions can be used in events, showrooms or in the field. "Our visualisations are compatible with flat screens as well as VR equipment. We work on big projects (malls) as well as with smaller ones (households, apartments, exteriors, etc). Our projects are fully interactive and dynamic. It is more than normal visualisation - this is a new tool for selling any investment," says Boberek. 
How can users in the UAE benefit?
Considering Dubai's affinity for smarter and superior technology, Trusense is looking at the emirates to spread its wings. "We offer three advantages to developers. The first is great PR because not many companies use virtual reality.
"Secondly, developers get a huge advantage over competition during presentation to potential clients. VR experience always wins over traditional visualisations."
Lastly, clients in the real estate space tend to save a lot of money during the construction of their project. "Sometimes a developer builds half of the building and realises that some aspects of the building have to be changed. With virtual reality you can avoid such mishaps. Our solution can let developers see the end-results, walk around the building and decide what needs to be revised, even before the construction begins."
The benefits of this technology are galore. Virtual reality convinces clients through their senses. They can visit projects in any part of the world, while being in one place. "Developers can advertise their company on expos. We can convert our visualisation into normal movies compatible with flat screens so the clients receive many products in one service. Besides this, our solutions are also perfect for the hospitality industry. We can let tourists take virtual tours of museums, towns, monuments, art, etc. and also allow hotel reservation in VR."
Think of the endless possibilities that technology opens up. 
Trusense is based in Warsaw, Poland and can be contacted via the following:
E-mail: office@trusense.com.pl
Website: www.trusense.com.pl
Tel: +48 509098297, +48 512347317

Jan Boberek
Jan Boberek

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