Untapped potential in the heart of Europe

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Untapped potential in the heart of Europe

Polish exports hold attractive investment specialities alongside quality craftsmanship

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Published: Wed 11 Nov 2015, 8:35 AM

Last updated: Wed 11 Nov 2015, 11:23 AM

Poland is one of the best-kept secrets in Europe. The country is one of the highest potential growth markets and is a great place not just for business but also for tourism.
Polish design
Poland is entering the first league of industrial design, competing with big European players. For several years, Polish designers and their products have been enjoying increasing popularity. They have won global public opinion by creating beautiful, innovative and functional furniture, jewellery, packaging and household goods, among others.
Poland is the fourth European manufacturer of furniture, where almost 90 per cent of its total production is exported. Moreover, Poland is one of the world's biggest exporters of upholstery furniture for living and dining rooms.
IT sector
The Polish IT sector is one of the fastest growing and future-oriented segments of the Polish economy. Highly qualified, educated and reliable IT specialists are capable of delivering high quality products and developing bright, creative and innovative ideas.
The cutting-edge production processes, access to specialists and technically advanced solutions make Polish IT sector very popular among foreign investors accounting for 70 per cent of its shares. The availability of EU and state funds up to 2020 ensures continuous and stable growth in this field.
Food industry
Fruits, dairy products, frozen food, flour, cereals, pasta, confectionary and Polish (Halal) meat are known to consumers around the world. Made in Poland stands for high quality, excellent taste and competitive prices. Polish agriculture, largely based on family and organic farms, combines tradition with modernity.
In Poland, farms use only low levels of mineral fertilisers and plant protection products, so the natural environment and landscape are not adversely affected. In addition to this, the machinery used in the food industry in Poland is among the most technologically advanced in Europe. As a result, Polish food products are tasty and healthy.
Medical tourism
Poland is becoming increasingly popular as a medical tourism destination due to the high quality of services and relatively low prices. Savings from the difference in costs of medical procedures between Poland and Western countries is significant, amounting to 60 per cent for the majority of surgical procedures, including aesthetic medicine and plastic surgery.
It attracts patients not only from Europe, but also from all over the world. Medical services in Poland are provided at the highest European standards, which are confirmed by certificates issued by international organisations and, more importantly, the achievements of Polish medicine.


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