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Video: 10m Wotsits Giant breaks record for longest puffed corn snack

London, United Kingdom - The massive crisp is around the same length as a London bus and weighs the same as a human heart.

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It's a crisp-lover's dream: A Wotsits Giant measuring 10.66m (35ft) has broken the world record for the longest puffed corn snack.
A team of eight people took 2 hours and 29 minutes to hand-bake the snack at the Walkers factory in Leicester, England.

WE'RE RECORD BREAKERS! ??

Say hello to the World's Longest Wotsit - over 10 metres in length ???? #WorldRecordWotsit pic.twitter.com/QP8qMuyPBK
- Wotsits GIANTS (@walkers_crisps) September 1, 2020

The massive crisp is around the same length as a London bus and the equivalent of 300 classic Wotsits, which are 1.4 inches each.
Its weight is around the same as the average human heart and more than an iPhoneX.
A Walkers spokesman Wayne Rowland said: "When the team called me up and suggested this I couldn't believe it ... it's not often you get briefed to make the world's biggest Wotsit.
"We're going to get it mounted and display it on the wall at the factory!"

Congratulations to Wotsits Giants (@walkers_crisps) who have created the longest puffcorn!

Measuring 10.66 metres in length, Wot do you think of this tasty snack? ?? #WorldRecordWotsit pic.twitter.com/BXmPAuuNXT
- GuinnessWorldRecords (@GWR) September 3, 2020

To achieve the record, the snack had to be at least 10 metres long but remain the same width as a normal Wotsits Giant.
According to British media such as The Guardian, the crisp, which is as long as 164 regular Wotsits Giants, had to be baked by hand because it could not fit in the factory's ovens.
Paulina Sapinska, an adjudicator for Guinness World Records, said: "We've seen a lot of size-inspired food entries and attempts before but never have we seen anything quite like this.
"It's not every day you see six people having to hold up a single snack."
Walkers attempted the record bid to mark the national roll-out of Wotsits Giants.