Middle Eastern e-commerce key players use creative campaigns and innovative AI personalisation tools
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Our beauty arsenals get overhauled every few years with new advancements in technology and trends, bringing us products we never knew we needed - but can't live without anymore. Come summer, as our skin turns desperate for some TLC in the desert heat, we're turning to face mists - the soothing, brightening, and mood-boosting spray that is much more than expensive water in a can.
Early versions of thermal water sprays have quickly evolved into much andier elixirs with toning, hydrating and nourishing qualities, including new additions with SPF protections. A quick spritz around lunch hour by your office desk, or before heading out for the evening, or even just to perk up your senses on a full day, can do wonders for your skin. And extra points for no contact with the skin, keeping the germs at bay! Here are some reasons why our new obsession with mists is here to stay:
1. Light and readily absorbed
Ingredients like rose water, orange blossom and hibiscus teamed with mineral-rich water deliver a major dose of hydration on-the-go. For a more natural dewy texture, we're in love with the Herbivore Botanics Rose Hibiscus Coconut Water Hydrating Mist, which is a gulp of water for your skin with boosting antioxidants that light you up and smell heavenly!
2. Turns up your makeup ritual
The dewy layer of toning spray adds the illuminating sheen we usually search for in glistening highlighters. Spray under your foundation to soften the look or over your finished makeup to add a touch of glow. Always pick face products that have low or no alcohol to keep your skin from dehydrating. We suggest the Lush Eau Roma Toner Water that is rich in lavender and softens the skin as a primer as well as a toner.
3. Where else will your find French thermal water fountains?
Most drugstores will have a section with an army of French skincare brands such as La Roche Posay, Avène, Vichy and many more, boasting their personalised takes on thermal water sprays. The water extracted from the hot springs is rich in selenium, zinc and other essential minerals that do wonders for the skin - including treating damaged skin to reduce inflammation and free radical cell damage. Bringing the French secret to looking young and fresh at all times, these thermal water cans are worth a shot.
4. Aids in skipping your dermatologist's appointment
Ideal face mists treat your skin to essential nutrients minus the balmy heavy-duty textures. The instantly absorbed product, especially one laced with anti-bacterial, anti-pollution and anti-aging properties, can prove to be a more wallet-friendly option for your skincare needs. The Aesop Parsley Seed Anti-Oxidant Hydrator ticks all the aforementioned qualities, leaving grease-free skin that packs in the moisture and treats it to reveal a flawless glow.
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