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H&M unveils tie-up with Pierre Balmain

Dubai - Jackets that pack a punch, beaded dresses that scream "Let's Party" are part of the collection.

After working with Lanvin, Karl Lagerfeld and Jimmy Choo this week, H&M unveils its collaboration with Pierre Balmain.

This French brand founded in 1945 is currently a favourite with celebrities. The faces of Balmain X H&M collection are Gigi Hadid, Jordan Dunn and Kendall Jenner.

Currently a video featuring Kendall Jenner in the Balmain X H&M collection is going viral. Jackets that pack a punch, beaded dresses that scream "Let's Party" are part of the collection. While the collection will of course be better priced than Balmain's main line, do not expect fast fashion prices for this collection, it may be high street but it is still designer.



Says Balmain's creative director, Olivier Rousteing, "I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it".

(Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for women. The collection will be available in The Dubai Mall in UAE.)