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Passion for Fashion

Passion Point located in Meena Bazzar offers a stunning range of modern as well as ethnic wear

A trip to Meena Bazaar is any shopaholics delight with the option to choose from a wide range of ethnic Indian and Western styles. The modern day take on traditional dresses better known as Kurtis have become a rage today and these are available in fabulous bright and beautiful colourful varieties. 
One such store catering to the needs of Dubai's fashionistas is Passion Point, a dream project envisioned by Asha and Naresh Bhagchandani, who aim to cater to the growing fashion conscious population in Dubai. 
Naresh Bhagchandani said, "It is a store where every woman can find something to meet her requirements. We launched the store in 2013 and it has a prime location in Meena Bazaar, closest landmarks being Ratti and Sheeba."
Bhagchandani highlights that there are various fashionable options for shoppers to choose from, ranging from modern to ethnic and also Indo-Western. 
"We also have a large variety of nightwear and lingerie available in different styles and sizes," he added.
In this highly competitive fashion market, Passion Point's aim is not only to meet the customer demands but also to meet them with care and respect. Bhagchandani highlights that it is their motto to satisfy every customer requirement to the best of their capability. The staff at Passion Point have been handpicked and trained to fulfill these criteria. 
He said, "We look forward to establish a loyal customer base, which will motivate us to provide the best goods and services in the market."
Keeping up with the trends
The stunning collections at Passion Point reflect popular trends in Indo-Western fashion. Currently their collection boasts of flowy Kurtis made of the choicest organza and chiffons, with exquisite sequins and beadwork, combined with palazzos, which are widely popular. Other trendy options include jeggings in different colours paired with selection of stylish tops. 
In addition, the best sellers during this season of Christmas and New Year, are party gowns, short dresses and sequin tops, to match the festive ambience.
Bhagchandani stresses, "One of the biggest challenges of being part of the fashion industry is staying up to date with the constantly changing fashion trend and ensuring that none of the customers entering the store leave empty handed. Another challenge is to ensure that customers get the best deals in the market. To enable this, we purchase directly from the manufacturers and are able to sell the goods at very reasonable prices, leading to satisfied customers."
Passion Point commenced with a vision of introducing a popular brand for the people in Dubai. "We started with one store, which has now grown to two stores in Bur Dubai, with the third one opening shortly. We also have a wholesale store in Deira for nightwear and lingerie as well as wholesale stores opened last year in Bahrain. Our dream is to see the Passion Point label in some of the top malls in Dubai and various Gulf countries," concluded Bhagchandani.
Top Tips
Passion Point offers some handy tips to get the perfect look this festive season.
. Lace jumpsuits paired with metallic belts, abstract print kurti tops, which can be worn with jeggings or palazzos to provide an Indo-Western look.
. Traditional and elegantly embroidered party wear kurtis, which are styled keeping in mind women of different age-group.
. Our personal style tip to every woman is to be comfortable in her own skin and let her beauty reflect in the clothes she wears.