UAE: Football star Cristiano Ronaldo named talabat brand ambassador

Football legend Cristiano Ronaldo has been announced as UAE’s leading food delivery service talabat’s official brand ambassador, the company announced Wednesday.

Ronaldo, the all-time leading goalscorer in men’s international football, a five-time Ballon D’or winner, has won 32 trophies over the course of his career, and is universally known as one of the greatest footballers of all-time, and one of the most recognisable sporting icons on the planet.

Throughout this collaboration, talabat will feature Cristiano Ronaldo in a number of campaigns and on-ground activations across the MENA region starting with its q-commerce offering talabat mart. The campaign was kicked off with an official video launch.

Commenting on the collaboration, Ronaldo said, “For me, talabat and I share a number of similarities - it is about keeping the best shape and working smarter on and off the pitch,  and making sure I’m in the right place and time to have the greatest impact.”

“Ronaldo's success is a result of his passion, precision, efficiency and reliability on the pitch. This is aligned with how we operate as a brand, and why we believe people around the region trust talabat as their everyday app as we continuously use our tech to optimize everyone's experience.”