Mohammed’s ‘Thank You’ hashtag attracts 190,000 users

Dubai — A hashtag in Arabic, ‘Guardians of the Nation,’ created by His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, on his Accession Day to pay homage to the UAE Armed Forces, has gone viral on the social media.

Over the six-day campaign, the hashtag drew more than 190,000 users on Twitter and over 7,000 videos and photos on Instagram, an average of 1,000 videos a day.

The UAE citizens and expatriate residents as well as public and private organisations engaged positively and creatively in the increasingly popular campaign to pay tribute to the armed forces either through words, a picture, a phrase, or a video. Dedicating his Accession Day to thank the UAE Armed Forces, Shaikh Mohammed invited through his Twitter account the whole nation to join in and show gratitude towards the UAE Armed Forces, which are part of every home, family, and institution of this great nation.

He asked all individuals and organisations to share a message of thanks and support to those brave sons and daughters of the UAE. “Thank you, guardians of our nation, for being a shield for the UAE. Thank you for answering the call of duty and for putting the country before yourselves.  Thank you for giving us your absolute dedication, time and effort, night and day,” Shaikh Mohammed tweeted.

In a series of tweets, he also shared a YouTube video dedicated to the armed forces, which notes the hashtag for the new campaign.

Followers of the campaign hashtag contributed over 193,000 tweets while the campaign’s trendy hashtag attracted more than 17 million viewers.