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First reality TV show in Middle East
DUBAI — Infinity TV has recently launched its latest programme titled Street Smarts,which is dubbed as the first reality TV show in the Middle East.
Sixteen Arab contestants, divided into male and female, from 12 countries in the region, will take on various challenges that will test both their creativity and intelligence for a chance to win $100,000 (Dh365,000).
"Around the world, the popularity of reality TV shows has sky-rocketed in the recent years, with several television channels airing a variety of reality shows that captivate audiences across all age groups. Audiences in the Middle East too have been keen followers of these shows, with many of them hoping they could be part of such shows themselves. With the launch of Street Smarts, we are turning this dream into reality," Saud Hashem Quaissieh, Vice-Chairman of Infinity TV.
Street Smarts — to be composed of 32 episodes aired twice a week within a 16-week period — is seen as an interactive programme as it involves the audience in the weekly elimination round via SMS voting.
Ziad Batal, Executive Producer of Media Group, said that planning for the show took six months, requiring their team to go from one country in the region to another to place ads, conduct screen tests, and distribute application forms.
"The assignments given to the contestants are not easy but they will show how well they handle themselves in different situations. During the casting, there were no particular criteria that we looked into from the applicants. It was more of a combination of various factors like street savviness, creativity and intelligence," Batal said.
One of the contestants, AbdelRahman Mohammed, a UAE national, said he applied for the programme because he believes it gives Emaratis like him a chance to show people that they have business skills.
"It's not about the money actually but the opportunity to show people that we got the intelligence. Being street smart means you know how to make a difference to sell your products, to actually know how to sell yourself to people," said Mohammed, a 21-year-old business student at Dubai Men's College.
Rasha G. Wanas from Egypt said joining the contest is a win-win situation for her.
"I don't think I'm going to lose anything. By joining the show, I'm given the chance to help myself because I learn from the challenges as well," said the 27-year-old artist and art dealer.
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