Dubai Islamic Bank partners with Fitze app to promote fitness among UAE residents

A UAE bank partnered with a fitness rewards app to host a virtual steps challenge wherein residents were committed to walking 8,000 steps each day for 30 days during the Dubai Fitness Challenge.

The collaboration between Dubai Islamic Bank (DIB) and Fitze UAE was aimed at motivating residents to embrace a healthy lifestyle. The bank hosted a virtual steps challenge on the app, which was open to all UAE residents.

Over 80,000 participants took part in the walk to win rewards worth over half a million dirhams from a lineup of daily rewards such as international trips, luxury staycations, skydives, iPhones, flight tickets, experiences, electronics, and much more, courtesy of the app’s rewards partners.

Daily and Weekly Lucky Draw as well as Bumper Prizes and Jackpots by end of the challenge were up for grabs.

This partnership also motivated over 200 corporates on the app by powering an Inter-Corporate Steps Challenge. Upon completing the step goal, corporate employees won bumper rewards.

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