Bsporty: Transforming the GCC sports industry through digital innovation

The sports industry in the GCC is poised for a digital revolution as Bsporty, a Qatar-born innovation, enters the arena. Designed to address long-standing challenges in accessibility, fragmented booking systems, and scattered communication, Bsporty is redefining how the region experiences sports by seamlessly integrating technology with passion.

Bsporty App, the first of its kind in the GCC, serves as a comprehensive digital platform connecting users with courts, gyms, fitness classes, personal coaches, and sports products—all accessible with just a few taps. By creating a unified digital ecosystem, the platform bridges the gap between sports enthusiasts and providers, enabling seamless engagement and efficient management. "We are not just introducing a tool; we are transforming how people engage with sports," said Sheikh Suhaim Ahmad Sultan Jassim Al Thani, co-founder and CEO of Bsporty. "This solution addresses critical accessibility challenges while empowering businesses to grow in a streamlined digital ecosystem."

As the global sports industry expands, the GCC is emerging as a hub for innovation. Bsporty aligns with Qatar’s Vision 2030 by promoting active lifestyles and supporting economic development in the region. Events like the West Walk in September 2024 have already showcased the app’s potential, with live sporting demonstrations and interactive activities engaging hundreds of participants.

As the GCC continues to establish itself as a leader in sports innovation, Bsporty is proving to be the game-changer the region needs—driving progress, connectivity, and active lifestyles for all.