Century Financial initiates ‘Sustainability and U’ to drive sustainable goals

Integrating sustainability goals in its growth journey, Century Financial has partnered with noted government bodies and global experts across the Middle East to accelerate sustainable leadership, influence, and specific expertise in supporting industry. Gearing up to tackle new-age challenges and scale up actions for a shared future, the organisation unveiled new goals to inculcate sustainability in its work culture.

Its collaboration with Dubai Chamber Sustainability Network, Emirates Environmental Group (EEG), and others make for sustainability leadership to drive forward investment opportunities, with a good return – measured both in terms of financial and sustainable impact. The company is currently focused on SDG Goal 3 — Good Health and Well-being, Goal 4 – Quality Education, Goal 12 — Responsible Consumption and Production, Goal 13 – Climate action and Goal 17 – Partnerships towards the goals.

Aligned with the UN Sustainable Development Goals 2030, Century Financial launched the ‘Sustainability & U’ initiative that calls for real action through collaborations. From preparing stakeholders with sustainable practices that impact the economic, environmental, and social conditions to embracing governance that support a well-functioning global economy; the leadership believes that businesses across the world have a responsibility to tackle today’s global challenges.

Century Financial has been a pioneer in the UAE’s investment sector understanding investors evolving demands and harnessing this allegiance toward impact investing. Boosting the Minnenials and Gen Z’s inclination to value and proactively invest in companies that support SDGs; Century Financial has recently included more than 5,000+ ESG-focused instruments in its diverse product offering to complement the shift towards socially responsible investing. According to Morningstar Direct, sustainably managed assets in the US reached $357 billion in December 2021, up to 51 per cent from the end of 2020. With active support for ethical investing, Century Financial is confident of a similar investment priority in the region.

With a multifaceted approach to embracing sustainability as a regular practice, the organisation has in place policies that encourage diversity. On the social aspect, they encourage the staff to contribute towards charity with a simple click on the Century Coins App, their in-house staff rewards and redemption app. Moreover, the company has been an active supporter of gender equality, it is one of the few companies in the financial and investment segment in the region that has an over 40 per cent female workforce.

The other sustainability practices at Century Financial include the Ghaf tree plantation, recycling green bins installed at the pantry, charity contributions to Dubai Cares and various other foundations, introducing reusable water bottles, eco-friendly office lighting, enhancing the greenery across our office, enhancing nutrition by introducing health campaigns such as fruity monday, weight-loss programmes and more.

Going further, Century Financial is committed to fostering sustainable practices to drive greater accountability and transparency.