Choithrams launches all-women operated store

Setting a new standard for inclusivity in the UAE, Choithrams recently opened its doors to a brand-new store in Dubai’s popular Marina Wharf 2 area. The new store which opened on July 19, is the first and only operationally women-run supermarket in the UAE, marking a major milestone for the brand. The store is entirely managed by female staff, with all roles from stockers to cashiers and the store manager being fulfilled by women.

“By giving women employees equal opportunity to be hired, paid, trained, appraised, rewarded, and promoted, Choithrams is positioning itself as a torchbearer in empowering women in organisations and corporations, in line with the UAE’s roadmap for gender diversity in the workplace," said Rehana Raj, head of retail operations — UAE at Choithrams.

Rajiv Warrier, CEO at Choithrams GCC, said: “At Choithrams, we are constantly challenging ourselves on what we can do next to action our commitment towards a diverse, equitable and inclusive workforce. Our women leaders have done a remarkable job over the years, and we will continue to increase their representation in decision making roles in the future. The launch of this store is the first of many more women-led initiatives to come.”

With women making up the entire staff at this new location, this store is not just another supermarket; it is a testament to the fact that when women are given equal opportunities, they can achieve great things.