LETSDRY announces exciting partnership with GCC retail giant LuLu Hypermarket

As part of this partnership, LETSDRY and LuLu Hypermarket will collaborate on several key initiatives

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Published: Fri 6 Oct 2023, 3:55 PM

LETSDRY, a distinguished Bath-Linen brand, is proud to announce an exclusive and ground-breaking partnership with LuLu Hypermarket, a trailblazing force in the corporate world. This collaboration marks a significant milestone in the home-textile industry, promising remarkable opportunities for growth and innovation.

Headquartered in the state of Punjab, India, LETSDRY is owned by Yervik Hindustan Exports, a leading Indian Home Textile manufacturer known for its innovative and performance-driven approach. With a vertically integrated infrastructure that spans across 26 countries, the company has established itself as a global player.


LuLu Hypermarket, a renowned name known for its excellence and leadership, brings a wealth of experience and vision to this partnership. Their commitment to innovation, sustainability, and community engagement perfectly aligns with LETSDRY's values and aspirations.

Vikas Makkar, CEO of LETSDRY, expressed his excitement about the collaboration, stating, "We are incredibly enthusiastic about joining forces with LuLu Hypermarket in this momentous venture. Their expertise and leadership in the corporate world will undoubtedly propel us to new heights in our mission to provide high-performance home textile solutions at an affordable price. This partnership signifies a fusion of strengths that will yield groundbreaking results for our industry."

As part of this partnership, LETSDRY and LuLu Hypermarket will collaborate on several key initiatives:

Innovative Product Development: The collaboration will lead to the creation of cutting-edge products that address evolving customer needs and market trends.

Sustainability Initiatives: Both entities are committed to sustainability and will work together on eco-friendly initiatives aimed at reducing environmental impact.

Community Engagement: LETSDRY and LuLu Hypermarket will combine efforts to support and uplift the communities in which they operate.

Market Expansion: Together, they will explore new market opportunities and expand their reach on a global scale.

LuLu Hypermarket also expressed their enthusiasm for the partnership, stating, "We are delighted to partner with LETSDRY, a brand that has consistently demonstrated excellence in home-textile. Our shared values and commitment to innovation make this collaboration a natural fit. We look forward to achieving remarkable success together."

The partnership between LETSDRY and LuLu Hypermarket is poised to create a ripple effect throughout the home-textile sector, setting new industry standards and inspiring others to embrace collaboration and innovation.


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