Longevity: How to live better, longer

If you google 'How to live longer', you would find millions of results. In a world full of information and in an industry that the Global Wellness Institute estimates to be worth $4.4 trillion, it's harder than ever to tell which advice is right for you.

According to cancer specialist, fitness trainer, and nutritionist Harjit Bahia, who founded the organisation Longevity, says, “it’s not about living longer, it’s about living better, longer. And with the right assistance, it's simpler than most people imagine.”

Longevity is a scientific and evidence-based coaching programme, to help people adopt lifestyle habits that will improve energy, prevent disease, and help live a happier and healthier life.

Bahia’s always lived by a strong purpose, "Five years ago, delivering good health care across borders was my mission. Today, I want to prevent people from needing to access healthcare services in the first place."

Although Longevity wasn't established until 2020, her work with oncology patients was the impetus for creating the company's flagship product. After earning three master’s degrees in pharmacy, clinical oncology and nutrition in oncology and working for Guys and St. Thomas Hospital and Imperial College London NHS Trust, she subsequently accepted a position at one of the world's leading private cancer hospitals located on Harley Street, London.

"It’s here I saw it wasn't just patients who needed treating, but families were asking for advice to prevent this from happening to them," Bahia explains. And this is where the concept of Longevity was born.

In addition to continuing her work on healthcare reform projects in India and Africa and advising on cancer care initiatives in the Middle East, she conducted research on the Blue Zone countries, which are characterised by having the world's healthiest populations and the longest life spans.

Longevity’s programme was developed by Bahia, to assist people to live better longer and determine what their body requires to thrive.

She admits that when she decided to 'bite the bullet', she was worried about stepping into business ownership. However, she quickly followed her father's words to 'Focus on the vision', which has proven to be valuable advice ever since.

Longevity, which started in the UK and has since expanded to the UAE, today has a global clientele.

Longevity offers two programmes, Longevity 12 and Longevity 12 Premium which are individualised plans based on the six fundamental pillars of Longevity — nutrition, sleep, supplements, stress, movement, and community.

These pillars have been defined by scientists to help reduce the risk of developing chronic conditions such as heart disease, cancer and diabetes, and help people live longer healthier lives.

Over the course of the programme's 12 weeks, participants have weekly 60-minute consultations with their dedicated Longevity expert and daily check-ins via the Longevity app to ensure they are on track.

To learn more visit www.longevity-uk.com or email: info@longevity-uk.com to schedule a consultation. Follow on Instagram: @longevity.uk.uae