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LuLu introduces GoodLife campaign
One of the UAE’s leading re-tailers, LuLu, has unveiled its latest initiative ‘Good-Life’, a lifestyle magazine that will give shoppers complimen-tary access to the season’s trends on food, fashion and gadgets at a reasonable budget. Shoppers can pick up their free copy from LuLu stores and their website. V. Nandakumar, director — marketing and communications of LuLu Group, shared: “We have seen a huge demand for essential shopping, based on our shoppers’ lifestyle, diets and even occasions celebrated every month.
This new concept will benefit them with useful information and enter-taining themes from field experts and most followed personalities. While our customers are used to our promotion booklet for offers and discounts, the initiative will be a breath of fresh air for them.†The GoodLife campaign is be-ing promoted through a multi-channel approach across LuLu’s high-engagement platforms, such as print and digital magazines, so-cial media, weekly blogs, and on-site and virtual events.
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