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Onyx Abaya: Redefining modesty and style

Driven by her passion for fashion and her desire to make a difference, Bushra Raza, founder of Onyx Abaya, set out on a mission to bridge the gap in the market.

Published: Mon 29 May 2023, 3:50 PM

Updated: Mon 5 Jun 2023, 9:50 AM

  • By
  • Jon Stojan

She wanted to provide women with modest, fashionable, and affordable clothing options, ensuring that they could enjoy the subtleties of fashion without breaking the bank. And thus, the idea for Onyx Abaya was born.

Inspiration enveloped Bushra Raza as she delved deeper into the world of fashion, working tirelessly to bring her vision to life. She wanted to create something extraordinary that would embrace tradition while incorporating the ever-changing trends of the modern age.

"I found myself captivated by the enchanting world of fashion," Bushra exclaimed. "My heart yearned to create something extraordinary that would embrace tradition while embracing the modern trends of the decade, all while ensuring affordability remained at the forefront. The objective was to craft abayas that would seamlessly blend the rich heritage of the past with the alluring trends of the present.”

Hand in hand with skilled artisans and designers, she meticulously created abayas that would soon be a hit with modern-day women. Hours were spent in research, exploring intricate embroideries, modern cuts, and innovative techniques. Each design was infused with love and passion, reflecting the essence of the abaya.

The creation of Onyx Abaya was no easy task. Raza poured her unwavering determination into the brand, aiming to revive and reintroduce the essence of the traditional abaya in a way that would harmonise with the ever-evolving world of fashion. Collaborating with skilled artisans and designers, she meticulously crafted abayas that would soon captivate modern women.

Women from all walks of life were drawn to the allure of the abayas, each one telling a unique story. From the intricate details adorning the fabric to the impeccable craftsmanship that went into every stitch, Onyx Abayas became a symbol of elegance, confidence, and cultural heritage.

With the advancement of technology, Raza embraced the opportunity to offer her customers the convenience of shopping from the comforts of their own homes. The online platform provides a seamless and secure shopping experience, allowing women worldwide to explore the collections, make their selections, and have their chosen abayas delivered to their doorstep. This convenience ensures that every woman can access the beauty and elegance of Onyx Abayas regardless of their location.

As time went on, Onyx Abaya continued to evolve. From the crowded streets of that vibrant city, Onyx Abaya began to make its mark on the global fashion stage, capturing the hearts of women far and wide.

Today, the story of Onyx Abaya is the story of a young entrepreneur - a testament to the power of dreams and her unwavering dedication. Her vision has blossomed into a brand that celebrates tradition, embraces contemporary design, and delights in the unique beauty of each woman who adorns an Onyx Abaya.

Step into the enchanting world of Onyx Abaya and become a part of this extraordinary journey, where the past and the present intertwine to create a future where elegance and style know no boundaries.