The company is the first GCC based vendor specialized in cloud-based DNS Security solutions
kt network1 day ago
The landscape of journalism has undergone a seismic shift over the past few decades, transitioning from traditional print to digital media. Navigating this new terrain can be a daunting task, as it becomes increasingly challenging to identify trustworthy news sources amidst a sea of content. It was against this backdrop that entrepreneur Omar Hamdi sought to create a unique approach to delivering reliable news stories. He founded Pathos Communications, a public relations (PR) agency unlike any other.
Pathos creating an inclusive service for all clients
The PR industry is often criticised for offering a surplus of intangible and extravagant services that inflate costs without contributing to a return on investment. Pathos Communications breaks this mold with its pay-on-results model, opening doors for all businesses to reap the benefits of a media footprint.
Well-established companies also find value in partnering with Pathos Communications, as it allows them to outsource their PR needs in a cost-effective manner.
“Rather than incurring the expenses of recruiting, training, and retaining in-house PR staff, these companies can engage with an external vendor that circumvents the need for employee benefits and other costs associated with new hires,” explains Hamdi, “Aside from cutting costs, businesses will also benefit from the expertise of a third party vendor like Pathos Communications.”
Results driven with unconventional payment options
One key distinguishing feature of Pathos Communications is its commitment to results. Many PR agencies consider their job done once they have brainstormed ideas, created some content, and launched a couple of media campaigns.
Pathos Communications understands that publishing a piece of media is just one component of a successful PR strategy. The agency takes a holistic approach to brand recognition, working to boost content visibility, stimulate engagement, generate leads, and optimise overall brand strategy. They believe a PR agency's responsibility extends beyond content creation to include positioning clients as thought leaders in their respective industries. This can significantly increase a client's visibility and credibility through speaking engagements, articles, interviews, and other methods.
With a diverse client base that includes startups, large organisations, and well-known figures including Publicis Groupe, Jane Lu of Shark Tank Australia, James Caan from Dragons’ Den UK, and Oscar-nominated producer Frederick Marx, Pathos Communications has solidified its position as a leader in the industry.
Connecting with clients is half the battle won
As a globally recognised company with teams in the UK, US, Canada, and Dubai, Pathos Communications can accommodate clients from all around the world, operating across multiple time zones. This extensive reach and results-driven model has made them an appealing partner to global clients, building a robust network across various industries, and thus enhancing their clients' growth potential and brand credibility.
Pathos Communications acknowledges that successful PR is about more than just media exposure; it's about forging strong community relationships. This could involve organising or sponsoring events, participating in charity initiatives, or engaging with local organisations. By actively involving their clients in community engagement, Pathos helps enhance their visibility and reputation.
The success of this innovative PR model has highlighted the potential return on investment in affordable, scalable PR services. Pathos Communications is always looking to broaden its horizons and continue to penetrate new markets, thus contributing to the agency's growth and scalability. This is a testament to Hamdi's passion for media, storytelling, and authenticity which underpinned the creation of his highly successful startup.
— Annabel Monaghan is a writer for technology and entrepreneurship.
The company is the first GCC based vendor specialized in cloud-based DNS Security solutions
kt network1 day ago
Digital twins support the optimisation of business operations, enhancement of decision-making processes, and driving of sustainable growth in the digital era
kt network1 day ago
The partnership will enable businesses in these regions to harness cutting-edge cloud database technology, significantly enhancing performance, scalability, and security
kt network1 day ago
With a legacy spanning 17 years, Pluto Travels has built a reputation for excellence, serving a diverse clientele that includes corporate giants and high-net-worth individuals
kt network1 day ago
For UAE-based investors, this discovery represents a promising opportunity in the gold sector, offering a stable and potentially high-return investment
kt network1 day ago
AX Premium Properties has been awarded the second position in the Damac Broker Awards for the third quarter of 2024.
kt network1 day ago
, a premier personal guide service in Tanzania, is now taking reservations for the upcoming January to March and June through October Kilimanjaro climbing season.
kt network1 day ago
Guy Last Recruitment, a leader in international recruitment for the real estate sector, is proud to announce its recognition on the shortlist for the prestigious Alicia Bank Great British Global Entrepreneur of the Year Award 2024.
kt network1 day ago