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Samsung, Frame tap local creators for Galaxy Z Flip4 accessories inspired by UAE culture

The creations were launched at Al Shindaga Museum in collaboration with Dubai Culture on July 4

Published: Fri 7 Jul 2023, 4:57 PM

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The creations were launched at a cultural event at Al Shindaga Museum in collaboration with Dubai Culture on July 4, followed by the official launch on Friday. — Supplied photos

The creations were launched at a cultural event at Al Shindaga Museum in collaboration with Dubai Culture on July 4, followed by the official launch on Friday. — Supplied photos

Samsung Gulf Electronics has partnered with Frame, a brand promoting local youth culture, to curate a unique line of Galaxy Z Flip4 accessories that merges Frame's creative vision with Samsung's advanced technology.

The creations were launched at a cultural event at Al Shindaga Museum in collaboration with Dubai Culture on July 4, followed by the official launch on Friday.

The collaboration is inspired by the Galaxy Z Flip4's innovative legacy, aimed at the region's Gen Z audience. All items are inspired by UAE's local heritage and culture while advancing the region's sustainability goals.

Fadi Abu Shamat, head of MX Division, Samsung Gulf Electronics, said Samsung has a rich history of promoting art and culture worldwide. "Our partnership with Frame and Middle East creators forms a unique opportunity to showcase the advanced design and technical capabilities of the Galaxy Z Flip4, our support for the region's creative and cultural community and our commitment to sustainable living. With this collaboration, we are excited for consumers to enjoy the limited-edition bundle pack, the Galaxy Z Flip4 x Frame edition, and have access to truly world-class designs and technology," he said.

All items are inspired by UAE's local heritage and culture while advancing the region's sustainability goals.

All items are inspired by UAE's local heritage and culture while advancing the region's sustainability goals.

In this uniquely curated accessory line-up, each phone cover created by the artists will have a distinct colour that represents UAE's natural elements like the Masfout rocks, majestic sand dunes, seashells, the Arabian Onyx, and Dibba rock, to name a few.

DateForm is a UAE-based material innovation startup producing solid surface materials from date seeds, a by-product of the sizable date farming industry. Its designers created a Galaxy Z Flip4 phone case from seeds discarded from making jujube desserts at a date factory.

House of Artisans, an initiative of the Department of Culture & Tourism Abu Dhabi to promote UAE's rich heritage, created a pouch and strap incorporating the timeless art of Al-Sadu interpreted for the modern era. Al-Sadu is a traditional weaving technique deeply rooted in Bedouin culture that reflects the ingenuity and resourcefulness of local communities.

Dubai-based Parisa teamed up with Al-Sadu to create a Galaxy Z Flip4 pouch made of upcycled discarded clothing adorned with locally produced pearl buttons to graft local heritage with contemporary culture.

Meanwhile, Sharjah-based artist Nasir Nasrallah designed a dyed t-shirt inspired by the date palm trees in the UAE.

The packaging box for this special edition bundle pack is made from 100per cent recycled material from a design inspired by local traditional fishing nets and produced locally.

Samsung is offering the exclusive Galaxy Z Flip4 X Frame Edition bundle pack until the end of July, inclusive of two phone cases, one phone pouch bag and one shirt with the purchase of the Galaxy Z Flip4 only on Samsung.com.



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