It's a global band looking to represent the whole world and pop group Now United has taken a further step into achieving its goal by appointing its newest member from the Middle East and North Africa region. In partnership with Pepsi, NU has today welcomed its newest member, Nour Ardakani, a hugely talented singer and dancer from Lebanon. Nour, who currently lives with her family in Beirut, becomes Now United's 16th member and will join her bandmates later this week in Dubai, to record and film new music to follow the hit Feel It Now. Now United has quickly built a worldwide social media following of over 100 million fans and was nominated as Best Group in the prestigious MTV VMA Awards in New York last month.
Nour was revealed to the Group's passionate fans on Now United's official YouTube channel this morning at 10am after a rigorous audition process that started last year. Thousands of candidates from across the region were reviewed before thirteen hopefuls were invited to participate in a virtual audition last week under the guidance of group creator Simon Fuller, top choreographer Kyle Hanagami, renowned casting director Kerrie Mailey and selected group members. Fuller picked Nour after hearing her recording of a new Now United song Habibi. Nour says: "I'm so grateful for this opportunity to join Now United, to do what I love and represent the country that I love. Singing and dancing is my passion and to be given the chance to do that with so many amazing talents from different countries and cultures is a dream come true for me." Simon Fuller says: "In Nour I have found a remarkable young performer. She has natural talent and is a wonderful pure singer with gentle emotion and warmth. However, it is her personality that impressed me the most. She has a calm confidence, a maturity and intelligence far in advance of her age. She comes from an extraordinary part of the world, rich in history, culture and the arts. Nour is the perfect choice and she will make the region and Lebanon very proud."
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