The property has to be registered with the relevant authority, and only approved apartments and villas can be listed for short-term rentals
life and living1 week ago
The Dubai Crown Prince took Emiratis and long-term UAE expats on a nostalgic journey recently as he posted an image of traditional chips known as pofak. As it turns out, there is much more to the Instagram story.
Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum had posted this image earlier this week:
UAE residents have been snacking on pofak — a snack made of cheese and corn that almost enjoys heritage status — for decades. Khaleej Times can now reveal that the image Sheikh Hamdan posted — a packet of chips branded 'Dubai Pofak' — is that of a just-launched product.
Pofak most likely comes from the phrase ‘puffed corn’ — a snack that used to be very popular decades ago.
Hassan Bin Al Shaikh (HBAS) Group of Industries has launched the Dubai Pofak. Dr Ahmad bin Hassan AlShaikh, managing director of the company, said the brand used to be available in the market back in the 1980s. It was discontinued in the late 1990s.
“We re-launched the product after nearly two-and-a-half decades,” Dr Ahmad told Khaleej Times in an interview. “It was an exciting moment for us when we saw Sheikh Hamdan share that image. We had just launched the product and started distributing it. I am so glad he posted it, he must have liked the taste!”
He said the team had been working on the chips for two-and-a-half years before it was launched. “We tested different mixtures and flavours with our focus groups that included children, youth, middle-aged people and the elderly. We zeroed in on this particular product after they all expressed satisfaction,” Dr Ahmad added.
When asked how the Dubai Pofak is different from the others in the market, he said it lies in the chip’s softness, flavour and shape. “It has relaxing vibes. This is the softest pofak you will find in the market. Its flavour is very different.”
He added that most of its ingredients are sourced from the UAE. Some, including maize, has to be imported. “We are in talks with local producers to source these locally as well.”
For the first few weeks, the product will be exclusively available at Emirati Industries Cooperative. “It will soon be available across the country,” said Dr Ahmed. “It should be priced between 50 fils and Dh1.”
ALSO READ:
The property has to be registered with the relevant authority, and only approved apartments and villas can be listed for short-term rentals
life and living1 week ago
Are partial payments allowed? What if you don't have a bank card to pay online? This guide answers some of frequently asked questions
life and living1 week ago
The trees will be handed along with a guidebook to ensure they are planted and maintained correctly
life and living2 weeks ago
In February 2024, during a visit from Indian Prime Minister Narendra Modi to UAE, an agreement was signed, NRIs to make UPI transactions
life and living2 weeks ago
There are several apps that can help — however, most scholars agree that slight errors in direction would be forgiven
life and living2 weeks ago
A student behaviour policy in schools must outline acceptable corrective actions, which are proportionate, age-appropriate, and aligned with disciplinary guidelines
life and living2 weeks ago
From theatre and live entertainment to galleries and conferences, this versatile building in Downtown Dubai hosts a wide variety of events
life and living2 weeks ago
The city has an efficient marine transport system apart from buses, metro, tram and taxis
life and living2 weeks ago