How technology is revolutionising the Great Indian Wedding

It is not an understatement to say that Indian weddings are the epitome of all things luxury. An explosion of celebration, glitter and rituals, Indian weddings are often lavish, extravagant and simply gargantuan. Touted as one of the largest industries in India, the multi-billion-dollar wedding market is growing at a furious pace with more and more people opting for weddings that are luxurious and exclusive.

Apart from choosing exotic locations, aesthetic décor themes and fancy food spreads, most weddings today are leveraging on disruptive technologies to create immersive experiences for guests. Wedding planners are increasingly using creative and interesting ways to incorporate tech into nuptials, making it a bespoke spectacle quite like none other.

Seamless Planning and Execution

Right from using new-age digital apps to source vendors, virtual reality to walk through wedding venues, 3D software to visualise decor to filters for Instagram or Snapchat and even AI-powered chatbots for guests, it is safe to say that the Indian wedding is the newest tech-enabled industry in town. “Technology plays a massive role in weddings today. We have entered an era where it has become an integral part of creating extraordinary wedding experiences. Take something as basic as ChatGPT, for example. We use it to craft personalised text messages, ensuring that every interaction with the guests feels special and unique. It is s all about going the extra mile to make each person feel valued and appreciated,” says Devanshi Patel, founder, Shreem Events.

Today, wedding websites help with every aspect of planning and execution. Using this, couples track guest lists, RSVPs and even access important information like dietary preferences. It can be effectively used for gift registries and to communicate key details, like the wedding schedule, themes and basically set the tone for the entire event. The best part about a wedding website is that it is eco-friendly and can serve as a perfect souvenir years after your special day!

New-Age Technologies Aplenty

In today’s fast-paced world, where efficient logistics and time management are critical, digital invitations and high-tech e-invites have proved to be a game changer. “We find ourselves on the cusp of a future where AI-powered tools and cutting-edge project mapping techniques are revolutionising the design of digital invitations. Through the seamless integration of face recognition technology, guests can simply capture a facial scan directly from the digital invite,” says Itchha Talreja, founder, Itchha Talreja Designs. She adds that this is especially useful when dealing with high-profile guests where privacy and security are key concerns. With face recognition technology, the verification process becomes convenient, secure and swift.

VR photography and videography have truly transformed the way wedding memories are captured. While drones and high-definition cameras effectively cover a large area in a non-intrusive way, technology is also commonly used to live stream weddings all over the world for near and dear ones who cannot attend. “By incorporating drones, we are able to create breathtaking displays of lights and colours, which help to add the ‘wow’ factor to the wedding celebration. We explore projection and mapping as well. While projection allows us to transform any flat surface into a dynamic canvas, mapping helps with minute details on any surface and create captivating images or videos that enhance the overall look. We use mapping on wedding gowns, heritage walls, and even cakes,” adds Devanshi Patel.

wknd@khaleejtimes.com