Some expats celebrate ‘Diwal’oween', blending the traditions of Diwali and Halloween in a colourful fusion of cultures
lifestyle1 week ago
Generation Z, often called digital natives, is set to become one of the most entrepreneurial generations ever. According to recent studies from Adobe, about 64 per cent of Gen Z plans to start their own businesses within the next three years.
Growing up in a digital world focused on e-commerce, this tech-savvy group has a clear advantage: they know how to use social media marketing and online branding effectively.
Stay up to date with the latest news. Follow KT on WhatsApp Channels.
Experts believe that social media has played a huge role in boosting Gen Z’s entrepreneurial spirit. Dr Sarah Johnson, a marketing professor, explained that "seeing peers successfully launch their businesses serves as a powerful motivator for Gen Z. When they see others achieving their dreams, it encourages them to take the leap too." This sense of community makes starting a business feel more achievable.
Social media has opened up entrepreneurship, allowing anyone with a smartphone to enter the market. Young entrepreneurs can showcase their products or services to a global audience without needing a lot of money upfront. "Gen Z knows how to tell stories and build their personal brands," said Raj Patel, a social media strategist. "They can create genuine connections with their audience, which is essential for building loyal customers."
Additionally, the fear of failure — a common hurdle for many aspiring business owners — doesn’t seem to bother this generation as much.
Emily Chen, a 22-year-old Gen Z entrepreneur who started her own sustainable fashion line, shared: "We’ve grown up in a world where failure is seen as a step toward success."
"Social media has made it clear that not every venture will succeed, and that’s okay. It’s about learning and growing." This mindset encourages experimentation and innovation, allowing young entrepreneurs to refine their ideas without being paralysed by the fear of mistakes.
The boldness of Gen Z is another factor contributing to their entrepreneurial success. Many believe anyone can become an influencer, empowering them to chase their passions.
"Social media has changed the way we view success," said Chen. "Gen Z sees influencers not just as celebrities but as relatable people who built their brands from the ground up. This belief that they can also succeed fuels their entrepreneurial drive."
Moreover, various social platforms have become invaluable marketing tools. Viral trends can catapult a small business into the spotlight overnight. "It’s amazing how one video can reach millions," noted Chen. "Gen Z understands how to tap into these trends and create content that resonates with their audience, giving them an edge in a competitive market."
ALSO READ:
Some expats celebrate ‘Diwal’oween', blending the traditions of Diwali and Halloween in a colourful fusion of cultures
lifestyle1 week ago
Award recognises his significant contributions to the luxury industry
lifestyle1 week ago
This initiative comes from concerns raised by elderly citizens who struggle to navigate menus primarily written in English
lifestyle1 week ago
For Yasser, jewellery is an art form and a powerful expression of identity
lifestyle1 week ago
Indian residents in the UAE share their tips for an eco-friendly celebration
lifestyle1 week ago
Fireworks, food, family and fun are on the menu
lifestyle1 week ago
As festive fever rises to an all-time high, we look at some pretty ways to light up your look
lifestyle1 week ago
Dust off those jewels — it’s time for you to shine
lifestyle1 week ago