5-star hotel Jannah Burj Al Sarab opens in Abu Dhabi

Jannah Burj Al Sarab, a new five-star hotel, on Monday opened its doors to guests as the demand for high-end luxury hospitality is on the rise in the capital.
The 318-key property, located on the Mina Road, comprises of 224 deluxe king suites, 66 deluxe suites, two penthouse suites and 22 one-bedroom suites besides four royal suites, with each unit covers an area of 210 square metres.
The 18-level hotel is run by smart power systems inside the suites to save energy while it is also equipped with automatic cooling systems.
"We start receiving guests and offering luxury hospitality services at competitive rates of Dh300 per room," a company official said.
Property advisory firm JLL said more five-star properties are expected to open up in the coming months as Grand Millennium Bab Al Qasr (677 keys), Grand Hyatt (368 keys) and Marriott (315 keys) paired with a Marriott Executive Apartments are on scheduled to be part of the capital's hospitality segment.
"Demand continues to grow quarter-on-quarter basis, principally driven by wide-ranging government initiatives to increase tourism, including the expansion of the Abu Dhabi International Airport and Etihad Airways, the further improvement of capital's leisure offering and attractions, the hosting of world-class events and major campaigns by the Abu Dhabi Tourism and Culture Authority to promote the emirate internationally," JLL said in its latest industry research.
The number of hotel guests, who checked into Abu Dhabi hotels, continues to experience rapid growth in first four months of 2015 by registering 20 per cent plus increase compared to same period last year, according to Abu Dhabi Tourism Culture Authority. Optimism for the rest of the year has led the authorities to increase their hotel guests target for 2015 to 3.9 million instead of 3.5 million.
"The hotel is a qualitative addition to the hospitality sector in Abu Dhabi given its luxury and high level services and facilities that suit the needs of all customers, guests and visitors," Jannah Hotels and Resorts' chief executive officer Nehme Imad Darwiche said.
He said that the new hotel is the result of cooperation between Jannah Hotels and Resorts and Al Rubaye Investment Group in Abu Dhabi.
- haseeb@khaleejtimes.com