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ADNIC Launches ‘Revitalised Brand’

ABU DHABI - Insurance industry leader Abu Dhabi National Insurance Company (ADNIC), on Saturday launched its new branding campaign introducing a “revitalised look and feel” for its corporate identity.

The decision to modernise ADNIC’s image came in response to increased competition in the market and as part of the company’s overall strategy to maintain its leadership position while entering an era characterised by ongoing changes, according to a Press release received from the company here.

“The new image reflects our founding principles of reliability and professionalism, while re-emphasising the breadth of our quality products and services, and our ability to adapt when necessary using expertise gained from over 36 years in the business,” the release said quoting Khalifa Mohammad Al Kendi, Chairman of the Board of Directors at ADNIC.

According to company officials, the changes will also help differentiate ADNIC from other insurance companies by clearly outlining its competitive advantages. ADNIC has long been known for its strong financial backbone supported by solid reinsurance protection, enabling the company to always keep its short-term and long-term commitments to clients and business partners.