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Al Futtaim Sees Surge in Car Sales

Hugh Dickerson, General Manager, Sales and Marketing, Al Futtaim Motors, claimed the boost in sales was due to new offers given to customers.

“The market was indeed difficult throughout January and February, as the global economic difficulties caught up with the UAE. In reaction to this situation Al Futtaim Motors put consumer offers in place to deliver maximum value to those looking for a new vehicle. These offers have led to strong improvement in sales for both brands during the first quarter as our customers found our offers very 
attractive,” he said.

Launched in late February, the new offers provide Toyota customers with one-year free insurance; two years of free servicing and three years’ free warranty. Lexus customers, on the other hand, benefit from one year free insurance and three years of free servicing.

“Our sales growth was also boosted by the launch of Toyota Sequoia and the new Lexus SUV, the
 RX350,” said Dickerson.

“These launches and the new models that are scheduled for the rest of 2009 are a clear demonstration of the strong level of support we are getting from Toyota Motor Corporation, which has continued its high level of product development investment despite the global economic downturn,” he said.

He said Al Futtaim Motors was confident of another strong month in April following the introduction of a new financing package. “With Al Futtaim Motors new scheme, customers earning a minimum salary of Dh4,000 can now apply for funding at a rate of 5.5 per cent interest without the need for a deposit on any new Toyota vehicle. This significant improvement in credit availability is anticipated to help rebuild consumer confidence,” said Dickerson. “We have been working closely with our partner banks to secure this offer and we are delighted that customers who have been excluded from the market for the last few months can now, once more, have the chance to drive a new Toyota.”

issacjohn@khaleejtimes.com