Arada unveils Madar at Aljada, Sharjah's newest family entertainment destination

Madar, a new leisure destination, is all set to open its doors to the public for the first time on February 27 during a launch weekend that will be packed with entertainment activities and various attractions.
Located in the heart of the Aljada megaproject in the Muwaileh district of Sharjah, Madar contains a cluster of family-friendly attractions all spread around a beautifully landscaped 600,000 square foot park. From the Arabic word for 'path' or 'orbit', the name Madar represents the free movement of people around the site, and also reflects the original design by Zaha Hadid Architects that incorporates a series of elliptical buildings surrounding a central point.
The first phase of Madar will also play host to a full calendar of engaging events that will draw different parts of the UAE community to Aljada every weekend. Featuring live performances from artists, sportspeople and musicians, the theme of the first weekend will be 'cultural fusion', while later events will focus on areas such comedy, music, food, gaming and film, with a wide range of activities for all ages.
Sheikh Sultan bin Ahmed Al Qasimi, chairman of Arada, said: "This is the first opportunity for members of the public to experience a taste of Aljada, a project that is truly transformational for Sharjah. This destination is a new place for families, for lovers of culture, for those who are looking for excitement and for those who are seeking to learn. We want the Sharjah community to be a part of Aljada's progress, and we look forward to welcoming everyone to Madar."
Khaled bin Alwaleed bin Talal, vice chairman of Arada, said: "The launch of Madar at Aljada is an important step in our mission to build a sustainable and smart city that represents a new future for Sharjah. With more than 5,000 trees planted in this area alone, Madar shows how Aljada is set to become one of the greenest destinations in the region."
The first part of Aljada to be completed, Madar is free to enter and will be open to the public from 3pm on Thursday. The complex will subsequently be open between 10am and 10pm on weekdays, and between 10am and midnight on weekends, with plenty of free parking for visitors.
The centerpiece of Madar is the Zaha Hadid Architects-designed Aljada Discovery Centre, an elliptical building that showcases all the elements of the city's master plan, as well as providing prospective homeowners with an opportunity to find out what living in Aljada is all about. Featuring a large open space lit by natural light coming through double-height glass facades, the Discovery Centre also features an immersive, coil-shaped 'experience room', that will allow visitors to experience different parts of Aljada from a 360-degree perspective, using next-generation digital technology. The Discovery Centre also features a show apartment and the Aljada café, where visitors can relax and enjoy views of the community.
To be completed over three phases, the full Madar masterplan is over 25 football fields in size (1.9 million square feet) and is the focal point of Aljada. Designed by Zaha Hadid Architects, Madar is defined by lush green space and many water features, and is fully walkable, even in the summer months. When fully completed, Madar will incorporate a large range of facilities and attractions including a large public square, an extreme sports centre, an 'edutainment' complex, two retail zones, an 11-screen cinema and a large community park.
- business@khaleejtimes.com