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Brazilian Food Brands to Display Products Across Middle East
DUBAI — In an effort to strengthen the reputation of Brazilian food brands in the Middle East’s food and beverage market, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) will organise “Flavours from Brasil” at the Intercontinental Hotel – Festival City, Dubai from February 21 to 22, 2009.
Announcing the details of the event, Juarez Leal, Project Manager, Flavours from Brasil said, “Statistics show that Brazilian products have a high reputation among Arab markets. All meat exports from Brazil are certified by Cibal Halal, the Brazilian Islamic Centre for Halal Food Stuff Association which ensures that all products have been processed according to Islamic standards.”
He pinned hope that the Flavours from Brazil will surely be an important step towards further consolidating the reputation of Brazilian products.
Bassel Amaneddine, GM of IFP Emirates, which is collaborating with Apex-Brasil said, “Brazilian products are achieving remarkable success in Arab markets. However, competition remains strong, thus the need to reinforce the Brazilian brand to ensure long-term market patronage.”
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