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Burooj Confirms Plans to Develop Projects for Middle Income Group
DUBAI — Burooj Properties, the real estate arm of Abu Dhabi Islamic Bank, or ADIB, and the developer behind multiple realty projects in the UAE and Middle East, held its annual strategic planning workshop, focusing on the company’s previous achievements and future plans in light of the current market conditions.
The two-day workshop was attended by members of Burooj’s board of directors, including Chairman Khamis Buharoon, Deputy Chairman Khaled Khouri and Managing Director Adel Ahmed Al Zarouni, as well as Tirad Mahmoud, CEO of Abu Dhabi Islamic Bank, and board members Mohammed Ismail Al Fahim and Masarat Husain. Burooj’s senior management team was also in attendance. Attendees of the workshop agreed on an executive business plan for 2010 that will translate Burooj’s strategic approach into action, and will enable the developer to carry out its proposed expansion plans. The workshop also focused on the matter of providing the target client segment with the best property options.
Adel Ahmed Al Zarouni said: “Based on our evaluation of the market reality and potential, we have agreed to continue development works in the Abu Dhabi property market and to target middle income groups through a series of residential projects that cater to the needs of the this growing market segment.”
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