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China’s Haima Set to Enter UAE
DUBAI — Haima, one of the largest Chinese automobile manufacturers, is set to enter UAE and has tied up with Abu Dhabi-based First Motors, a subsidiary of renowned Bin Omeir Holding Group, or BOHG.
Haima will be introducing six new models during the Dubai International Motor Show to be held from December 16 to 20, 2009.
BOHG has diversified business interests in the UAE, Middle East and Africa across many sectors including automobiles, commercial and military vehicles, car rental and leasing, logistics, banking, insurance, real estate developments and construction among other industry segments.
“We are delighted to enter UAE by partnering with a reputed and well experienced First Motors, part of the Bin Omeir Holding Group. We believe that UAE has a lot of potential and are looking at the mid income segment. With 21 years’ of development, Haima Automobiles has established complete supply chain and sales and services framework in line with the international standards,” said Fred Huang, General Manager, Haima Automobiles.
“As per published reports it is increasingly apparent that the UAE automotive market is mature, with vehicle ownership rates of over 540 per 1,000 inhabitants, a rate that exceeds most of the developing world. We are positioning our vehicles in a particular segment and we are confident that we will further boost the automobile sector in the UAE. The combination of relatively high living standards, its geographical location, a growing population in the UAE, as well as a resurgence in oil prices have been the key driving forces behind the growth in the auto sector in the UAE. With the global economy on the recovery path and increase in consumer demand will lead the industry towards a robust growth in 2010 and beyond,” added Huang.
FAW Haima Automobile Co. is located in Haikou city in South China covering an area of two million square metres and has an annual production capacity of 150,000 units of passenger vehicles. FAW Haima has two factories and one engine factory with complete manufacturing facilities and process of stamping, welding, painting and final assembling, and the third factory is under construction now, after completion, the total annual production volume will be 300,000 units.
Haima started exporting its cars in 2007 and now the sales network covers Middle East, North Africa, East Europe, South America and Southeast Asia. The countries the company cover currently include Egypt, Algeria, UAE, Syria, Jordan, Libya, Venezuela, Peru, Moldova, Philippines and so on. Up to now, nearly 10,000 units Haima cars and matched spare parts have been exported to the overseas markets.
Having started its strategic co-operation with Mazda in 1992, Haima has built its own R&D technical system and quality control system benefiting from the co-operation with the Japanese firm for 15 years. With the newly developed engine and under-body components, Haima collaborates with professional R&D institutions worldwide for joint design and development of complete vehicles.
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