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Damac launches Versace home design residences in Beirut

Damac has tied up with Versace, the world-renowned Italian fashion house synonymous with glamour and luxury to provide exclusive interior design by Versace Home.

‘Damac Tower’ - a high rise luxury tower will feature spacious private units resplendent with custom designed interiors. All the common areas including the health and fitness facilities, the concierge reception, and the main lobby will feature Versace 
Home products.

Commenting on the partnership, a first of its kind for the Middle East, Chairman of Damac Properties Hussain Sajwani said he believed it was the shared vision of the two companies that would combine to deliver the most prestigious and sought-after property in Beirut.

“As a company that has already established a reputation for building luxury properties in desirable locations in the UAE, this exclusive tie-in is a natural progression for Damac Properties,” explained Sajwani.

“We will be working with Versace to combine our considerable expertise and talent to create a state of the art property that will provide a unique and exclusive opportunity for investors in Beirut. It is part of our ethos to look for ways in which we can develop and expand the Damac Properties portfolio – and of course partnering with such a well known and respected brand is further testament to our commitment to be known and viewed as the world’s leading luxury private property developer,” he said.

In 2009, Damac joined forces with Versace Home to launch the company’s first retail outlet in the UAE at The Dubai Mall – the Emirate’s largest shopping mall.

Santo Versace, President of Versace S.p.A. said: “We are very excited to be working with Damac Properties to create what will become one of Beirut’s premiere addresses. Our knowledge combined with the developer’s vision will result in a project unlike any other.”

business@khaleejtimes.com