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DP World UAE Region tackles key industry challenges and opportunities

DP World UAE Region has employed key strategies to overcome the current challenges in the global market, officials said at a recent forum.
Speaking at the 'CEO Forum: Challenges and Future Opportunities for Ports and Shipping in the Gulf Cooperation Council', industry experts shared insights on the hurdles faced due to the current Covid-19 crisis and elaborated on favourable opportunities in the region.
The panel of speakers included Sheikh Yousef Al Abdullah Al Sabah Al Nasser Al Sabah, director-general, Kuwait Ports Authority and President, Arab Sea Ports Federation; Shahab Al Jassmi, commercial director of Ports and Terminals - DP World, UAE Region; Lars Meurling, VP of Marketing, Bromma, Sweden; Susan Hunter, CEO of APM Terminals Bahrain; Anupam Asthan, SVP of Sales and Marketing, Gulftainer, UAE; and Mark Geilenkirchen, CEO of Sohar Port and Freezone, Sultanate of Oman.
Shahab Al Jassmi spoke about the roadblocks in business due to the global crisis and also revealed key strategies DP World, UAE Region employs to overcome these challenges. He also shed light on the significance of embracing digital models of business to enhance the supply chain.
"It is important for the maritime community to come together and formulate means to eliminate threats to the business. We were delighted to be a part of the Transport Events Limited CEO Forum. Events like these reflect the region's spirit of unity and cooperation in responding to the economic upheaval. Over the last few months, we have realised the importance of having strategic foresight. Such unprecedented situations test the calibre of all businesses. For us at DP World, UAE Region safeguarding business continuity, while protecting our employees from the risk of the virus was a top priority. Additionally, our sustained investments in digital technology and automation made operations highly resilient," he said.
Since the onset of Covid-19, DP World, UAE Region has been committed to facilitating an uninterrupted flow of medical supplies and essential goods. To ensure trade flow amid a deteriorating market, the company also introduced key digital initiatives with a focus on prudent cost management, better productivity, asset utilisation and automation processes. Their initiatives such as Jebel Ali Free Zone (Jafza) Customer Support, in addition to other measures like flexible monthly rental payments, deferred payments and choice of leasing warehouses on a short-term basis, have complemented the government's strategy, boosting the maritime sector in the UAE and the Middle East region.
Sheikh Yousef Al Abdullah Al Sabah Al Nasser Al Sabah said: "Businesses have to adapt to the current economic environment and evaluate their processes to continue to generate revenue for the nation. It's time for us to move away from old ways and adopt improved strategies to sustain in this new world. Evaluating the situation, I think that automation is definitely the key as it not only increases efficiency, but it also reduces costs after the initial investment."
business@khaleejtimes.com