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Du and Pepsi launch PXP rewards plan

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As part of its efforts to continue to engage and reward its customers, du on Monday announced its partnership with PepsiCo, to launch the Pepsi Experience Points (PXP) loyalty and rewards programme for the first time in the UAE.

Published: Tue 18 Feb 2014, 10:47 AM

Updated: Tue 7 Apr 2015, 10:15 PM

The PXP is a global Pepsi signature loyalty and rewards programme which has run across multiple countries. The partnership agreement took place at du’s head office in the presence of du and PepsiCo executives and partners.



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