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Dubai Duty Free and Dubai Cares team up for
retail initiative

DUBAI — Dubai Duty Free has teamed up with Dubai Cares, the UAE-based philanthropic establishment, to launch a range of merchandise for retail by the operation at Dubai International Airport.

Featuring the Dubai Cares logo, the initial Dubai Cares range includes affordable items which appeal to departing and transiting passengers.

Sourced locally and of high quality, the dedicated merchandise includes T-shirts, mugs, coasters, key chains, caps and fridge magnets. Dubai Duty Free will donate a percentage of the proceeds from each item sold directly to Dubai Cares.

Commenting on this retail initiative, Colm McLoughlin, Managing Director of Dubai Duty Free said, “I think that this is the start of something exciting for both organizations and we are delighted to be part of it. In addition to raising funds for Dubai Cares, the merchandise, which will be seen by the many millions of passengers using Dubai International Airport, will help raise awareness of Dubai Cares and all of the good work that it undertakes.”

Commenting on the retail collaboration with Dubai Duty Free, Tariq Al Gurg, CEO of Dubai Cares said, “The UAE community including the government and corporate sectors and individuals have been extremely supportive of Dubai Cares’ initiatives and programs through various joint-campaigns, generous contributions and active participation. ”

Introduced by Dubai Duty Free on May 29, the initial response to the Dubai Cares branded merchandise has been very positive with an expansion to the range currently under review.
— business@khaleejtimes.com