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Dubai’s First Multi-brand Audio Boutique Launched
DUBAI - Al Futtaim Electronics has announced the launch of Audissey, which it bills as the world’s first exclusive boutique for multiple brands of high-end audio equipment.
“Audissey has a line-up of 21 global brands comprising high-performance audio and home theatre brands from Europe, USA and Australasia,” said Probir Mukherjee, Managing Director of Al Futtaim Electronics.
He said the first outlet, which opened at the Wafi Mall, will showcase the equipment along with listening rooms “to ensure home entertainment systems bring the feeling of live performance into a personal living space.” Al Futtaim will open two more stores in the UAE later this year, he said. The Wafi Mall shop, launched on Wednesday, offers mono and stereo amplifiers, multi-channel amplifiers, pre-amps, home theatre processors, CD and DVD players, turntables and surround-sound speaker systems.
“When we conceptualised this exclusive experience, we wanted listeners to connect emotionally with the performing artists. Unlike conventional products, these … systems at Audissey go beyond reproducing sound; they deliver the emotional experience that musicians intended the audience to feel,” Mukherjee said.
Audissey’s brands include Burmester, Wilson Audio, Kharma, Sooloos, Lamm, Analysis Plus, Ayre, Boulder, Clearaudio, Genesis, Merlin, Transparent, Verity, Perreaux, Cardas, Audes, Paradigm, Anthem, Jolida, Audio Research, FIM and Ultrasone.
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