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Dubal expects Europe sales to surge by 27pc

DUBAI — State-owned Dubai Aluminium Company Limited, or Dubal, expects its sales to Europe will be raised to 27 per cent of the company’s projected total sales in 2010, a top official of the company said.

Dubal owns and operates the world’s largest modern smelter with a captive power station — sold a record over one million metric tonnes of cast primary aluminium products internationally. Approximately 24 per cent of the total volume was shipped to Europe, effectively maintaining Dubal’s market share in the region. The Dubal office in Zurich, established in 2008, also contributed substantially, by enabling the company to gain deeper understanding of the changing dynamics far quicker than before.

“These strategic interventions, designed to build on our existing long-standing customer relationships, strengthened Dubal’s position in the market,” Dubal General Manager Marketing & Sales for Europe & North America Sultan Al Sabri said. “Having weathered the storm strongly, we have demonstrated Dubal’s sustainability, and are more confident than ever of our ability to increase sales volumes to this important market in the future.”

Dubal will leverage the industry platform offered by the biennial 8^th Metef International Aluminium Exhibition (Metef 2010), which takes place at the Garda Exhibition Centre, Brescia, Italy from April 14 to 17.

The company will have a joint exhibition stand with EMAL – 50 per cent owned by Dubal.

Metef, which coincides with Foundeq Europe, was established in 1997 and offers a forum for liaising with European customers as well as to network with other exhibitors and potential customers. Accordingly, the Dubal-Emal stand will be manned by a team of officials representing both companies, who will promote their individual facilities and joint product portfolio to delegates and participants during the exhibition.— abdulbasit@khaleejtimes.com