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Emirates for Universal Tyres Expects 15pc Market Share

“Recession is no doubt here and there is also slowdown in the market, but we believe that the Gulf economy is stable, Layali told Khaleej Times.

Meanwhile, Continental AG announced a partnership with Emirates for Universal Tyres for the distribution of passenger and light truck tyres as well as commercial vehicle tyres in the UAE. These activities are coordinated from the representative office of Continental’s new business unit MENENA, which is focusing on business development in the Middle East and the North Africa region.

“We are very excited about working together to further grow the brand and gain market share in the region,” Layali said.

Emirates for Universal Tyres recorded $2 billion turnover in 2006. The company has three showrooms and a service centre in Abu Dhabi, two showrooms and service centre in Dubai as well as three warehouses in Dubai, Abu Dhabi and Fujairah.

It will have the biggest tyre showroom — 650 Sq.m.in Abu Dhabi in March this year and also plans another showroom in Al Ain by 2010. On the occasion Dr Hartmut Wöhler, Executive VP, Marketing & Sales, for Continental’s replacement business in Europe and Africa, s aid, We are keen to establish a solid foothold for our business in the UAE. This is an increasingly important market for us due to the high proportion of luxury cars, sports utility vehicles and sports cars on the roads here. This region is a very attractive proposition for us and we believe we can offer our Continental brand portfolio with all summer tyres including 4x4 products as well as truck, bus and industrial tyres.” Jon Ander Garcia, Regional Manager for Continental in the MENA region added, “We see excellent growth opportunities especially for our premium brand products and we will start similar co-operations in other countries in this region. If we see opportunities to extend our business model by implementing our successful multi brand strategy we will do it.”

abdulbasit@khaleejtimes.com