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Emirates NBD’s new ‘Bank on Wheels’ hits the road

Emirates NBD added another innovative service to its list of achievements on Friday by operating its Bank on Wheels services, which will enable the lender to assess its growth strategy for physical branches.

Driven by customer convenience, the initiative comprises a secure, fully-equipped Emirates NBD vehicle, which will be parked at various customer touch points in Dubai, to offer the services of a cash/cheque deposit machine and a dedicated customer service representative.

The Emirates NBD Bank on Wheels will also be used to provide customers with essential banking services on-site at major events. This new innovative service will come as an addition to the fleet of ATMs on wheels launched back in 2004.

Bank on Wheels will also soon house NCR’s latest technology, the Aptra Interactive Teller Machine, or ITM, which was introduced earlier this year.

Emirates NBD is the first bank in the region to embrace the Aptra ITM, which brings the personal branch banking experience to an ATM. Packed with multiple ground-breaking features, such as direct interaction with a live teller and encashing cheques in real time, the ITM will provide Emirates NBD customers with an extended automated branch experience within its Bank on Wheels service.

Customers wishing to complete financial transactions or apply for a particular financial product or service will be assisted by the customer service representative, who will also be on hand in the Bank on Wheels.

Suvo Sarkar, general manager of Retail Banking at Emirates NBD, said: “Customer convenience is a key driving force at Emirates NBD. With one of the largest networks of physical branches, ATMs, CDMs and our state-of-the-art Internet and mobile banking platforms, Emirates NBD offers customers convenient and speedy access to banking services across the UAE. The Bank on Wheels initiative will enable us to assess our growth strategy and evaluate the need for setting up physical branches, in busy districts that are home to large customer groups.”

The Bank on Wheels vehicle will be parked in newly-developed areas where customers do not have access to physical Emirates NBD branches or ATMs.

business@khaleejtimes.com