Emirates Top Brand in the UAE

DUBAI — Emirates Airline has overtaken global marques such as Google, Nokia and Sony to become the country’s top brand, according to a recent survey.

By Staff Report

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Published: Fri 30 Oct 2009, 11:21 PM

Last updated: Sun 5 Apr 2015, 9:58 PM

According to a poll by YouGov Siraj on the top 10 brands in the UAE, the consumers’ perception of Emirates Airline improved the most in the last three months of this year while brand affinity of Nokia, Google and Sony lost some shine. Emirates was ranked fourth behind these three technology giants in the previous survey published in July of this year.

The rest of the top 10 brands list is dominated by global auto majors. Lexus is the latest entrant to the league at the bottom of the ranking while its parent brand, Toyota, continues to occupy fifth position. Mall of the Emirates is the only other local company in the list. In the previous survey both Mall of the Emirates and Deira City Center were in the top 10.

Top 10 Brands in the UAE

Rank

Brand

Score

Old Score

Old Rank

1

Emirates

72

62.8

4

2

Nokia

71

75.9

1

3

Google

68

68.8

2

4

Sony

65

67.2

3

5

Toyota

57

56.2

5

6

Mercedes

56

53.8

6

7

Microsoft

55

53.1

7

8

BMW

53

50.1

9

9

Mall of the Emirates

49

51.9

8


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