Having won numerous national and international awards, Strings has spent over two decades promoting their music in Pakistan and across the world, acquiring a huge fan following.
“I am personally looking forward to witnessing how the Etihad brand name reaches across the world through the music of Strings. Pakistan is one of Etihad’s key markets and we are pleased to help promote and work with Strings as leading celebrities from this region,” said Etihad Chief Commercial Officer Peter Baumgartner.
“Etihad Airways has emerged as one of the biggest names in the airline industry in such a short span of time. It has been our favourite airline for some time now and we are extremely proud to be associated with the world’s leading airline,” said Strings lead vocalist Faisal Kapadia. Etihad Airways and Strings are working on a series of new initiatives during 2010. Together, Strings and Etihad Airways aim to promote music and culture in Pakistan and around the world.
—business@khaleejtimes.com
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