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Felda unveils new products at Gulfood

Malaysia’s Federal Land Development Authority (Felda), the world’s most successful land development and resettlement agency, introduced new products at Gulfood 2014.

Gulfood 2014 presents the perfect world class platform for Felda to promote and showcase the best food product from its fast improving food processing enterprises. With unwavering dedication, Felda had been successful in transforming its entrepreneur community from the humble beginning of selling only for the local market, to now with the capability to cater to the larger international market.

“Felda Best” was developed as the one brand to internationally market products made the Felda settlers. The first range of product to be marketed internationally is a selection of Malaysian traditional frozen food products. The list of deliciously sweet and savoury food products available for export that will be promoted at Gulfood this year are aloo curry puff, sweet potato cake, tapioca cake, doughnuts, sambal fried bun, red bean fried bun and aloo fried bun.

“Gulfood will be important for Felda to identify and establish networking with potential trading partners, distributors and retailers both in the Gulf region and globally. Malaysian food producers, retailers, manufacturers and service providers should expect a productive week of business trading and relationship building with Gulfood visitors,” said Tan Sri Haji Mohd Isa Dato’ Haji Abdul Samad, the Chairman of Felda Group.

The Federal Land Development Authority (Felda) is a Malaysian government agency initially established to manage the resettlement of rural poor into newly developed areas planted with rubber and palm oil and organising smallholder farms growing cash crops. Excelling in its functions, the United Nations had declared Felda as the most successful land development programme in the world. Since the 1990s, it engages in a diversified range of economic development and business activities.

— abdulbasit@khaleejtimes.com