FGB launches loyalty platform

FGB has launched a new flexible and comprehensive loyalty platform for its credit card holders.

For the first time ever, the new platform allows customers to choose and switch between three loyalty programmes — First Rewards, First Miles and First Cashback — which are all available on the same plastic.

The newly-introduced First Cashback programme is the only scheme in the country which provides customers with cashback up to five per cent, with no expiry or minimum spend.

“At FGB, we always strive to listen to our customers and look at offering enhanced, personalised banking experiences,” said Girish Advani, head of mass market segment at FGB.

Compiled from staff reports