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French fashion brand makes UAE debut

DUBAI - Daniel Cremieux, the French fashion brand, launched its first store in the UAE at the Mirdif City Centre 
on Monday.

The fashion brand, known for its quality, designing and creative cuts, is brought to the region by Jawad Business Group, which operates various outlets throughout the GCC and India since 1950s.

“Dubai is undoubtedly considered to be the style hub of the Middle East Peninsula and is also renowned as one of the most evolving and mature fashion markets in the region. As such, we see a huge demand and opportunity for an exclusive fashion focused brand like Daniel Cremieux here. We are proud to have Daniel Cremieux in our portfolio of retail brands,” Ms Fathima Hassan Jawad, board member of Jawad Business Group, said.

Daniel Cremieux is a family-run company conceptualised by its founder, Daniel Cremieux. There are over 900 Daniel Cremieux outlet spread over in USA, Europe, Taiwan, China and UAE.

“We are glad to launch our brand in Dubai, a city celebrated for its fashion successes. As a brand with a clear focus on staple fashion with clean lines and creative designs, Daniel Cremieux will fuse perfectly with the fashion conscious populace of Dubai,” Stephane Cremieux, CEO, Daniel 
Cremieux, said.

Established since 1976, Daniel Cremieux targets the refined sportsman all over the world. The strength of the Cremieux line is in the hues that are flexible enough to fit the diversity of complexions found in the UAE.

The Daniel Cremieux authentic preppy look embodies a relaxed lifestyle with reflections of quality, creativity and well being. Their collection includes city-wear comprising of suits, jackets, dress shirts, dress pants and accessories.

muzaffarrizvi@khaleejtimes.com