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Giordano in 20th year in ME

Giordano is celebrating its 20th anniversary in the Middle East this year with the official opening of its new concept flagship store in The Dubai Mall.

Completely redesigned and reinvigorated, The Dubai Mall store re-opening also heralds an aggressive expansion and upgrade programme of Giordano stores across the region following two decades of consistent brand growth.

The global apparel brand — known for its everyday wardrobe essentials — first arrived in the region in 1993. From a single store in Burjuman Centre, Giordano has since grown to become a much-loved regional retail staple and today has 250 stores across the Gulf and into South and Central Asia, Africa and Eastern Europe.

So successful has the brand been that the company’s international market expansion is now being handled from the Middle East, with Giordano reaching its target of 250 stores two years ahead of projection. Recent openings include flagship stores in Jeddah’s Red Sea Mall and Mall of Dhahran in Saudi Arabia and Dolmen Mall in Karachi, Pakistan, as well as new shops in Beirut City Centre and Tblisi Mall. One reason for the brand’s success with local consumers is its consistency, and this is a quality that extends far beyond the clothes it sells.

“As we celebrate our 20^th year here in the Middle East, we can look back on our modest beginnings when we opened our first store in 1993 and see just how far we’ve come. The consistent and sustainable growth of Giordano in the region is testament to the strength of our brand and our products; but most of all it is proof of the skills and dedication of our people, at every level of the company, and to our loyal customers. A clear mark of our success is the trust bestowed upon us by our growing customer base, year-on-year. As we celebrate our 20^th birthday in our new flagship store in The Dubai Mall, we have an incredible new setting that illustrates how much we have achieved,” said Ishwar Chugani, managing director of Giordano Middle East and executive director of Giordano International.

“Looking back, I could not have predicted just how far we have come in two decades — our team, the Giordano brand, the malls and continuous opportunities for expansion across the region. I would like to express our gratitude for the support of the government and local authorities in each of the countries in which we operate for providing us the environment needed to thrive. It is a real cause for celebration.”