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Hotel Occupancy Up in First Week of DSF

DUBAI - Dubai hotels are getting a boost with occupancy rates on the rise during the 14th Dubai Shopping Festival 2009.

The DSF annual event, which has become a tourism attraction, was launched on last January 14 and will end on February 15, has been bringing in both domestic and foreign visitors according to hoteliers.

Most leading hotels said they are experiencing an increase in occupancy and reservations.

“The first week of DSF had a rather good effect, we have witnessed a 10 per cent increase in hotel occupancy raising the room occupancy up to 81 per cent,” said Anke Glaessing, executive assistant manager of Al Murooj Rotana Hotel & Suites.

Most leading hotels are offering up to 60 per cent discount for their rooms and up to 20 per cent in top-tier restaurants. “It’s a busy season, and the great shopping promotions just made it busier in the past week. Several big conferences are coming up and occupancy will increase considerably compared to the pre-DSF period,” said Tom Meyr, regional general manager for Inter Continental Hotel Projects in Dubai Festival City.

Dubai hotels, which have in recent months been suffering from lower occupancy levels amid the slowing global economy, have successfully collaborated with the Dubai Tourism and Commerce Marketing (DTCM) to lure back business and leisure tourists, said Meyr.

Aside from hotels, restaurants and tour operators on various DSF locations are also enjoying robust sales.

“The DTCM campaign and our promotions and discounts have really stirred the tourism market.” said Hosni Abdul Hadi, manager of Carlton Towers.

Night Souk draws in crowds

Night Souk, the leisure shopping avenue that is open till the early hours of the morning, has become a favourite with DSF 2009 shoppers as steep discounts and a variety of products attract residents and visitors alike.

Around 50 retail outlets are offering global brands at competitive prices. Located at Al Seef Street, a main venue of events for this year’s DSF, the Night Souk experience is combined with the options of entertainment for adults and children alike.

A special entertainment stage hosts shows and performers throughout the evening. Restaurants, food stalls, and the ever-exciting Fun Fair are added attractions of the Night Souk.

rocel@khaleejtimes.com