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HP Brings Newest ‘Envy’ PCs, Dr. Printer Campaign to the UAE
DUBAI - Hewlett-Packard is bringing its top-of-the-line notebook PCs to the UAE with the launch of the Envy 13 and Envy 15, the latest in its Envy sub-brand and its fastest-performing consumer notebooks.
With the arrival of the new Envys, as well as the continuous improvement in technology, HP is confident that there are more reasons for consumers to go out and spend, thus helping the economy in general and the tech sector in particular.
“The United Arab Emirates is a fashion-conscious market... but they want power-packed features,” said Anil Kumar, HP Middle East’s PSG Division General Manager.
Kumar said that the regional market for notebook PCs is looking very positive now that the economic crisis has started to ease and people are feeling more confident about spending again.
Suppliers have shipped more portable PCs so far this year than in the comparable period of 2008, a clear indication that the economy, specifically the technology sector, is experiencing a rebound, Kumar said.
“Consumers are starting to come back... I expect 2010 to be better than 2009,” he added.
‘Dr. Printer’ Campaign
Meanwhile, HP Middle East has teamed up with regional business experts to educate small and medium-sized businesses, or SMBs, on the importance of marketing and communications during an economic slowdown.
The partnership was formalised during a launch last month of HP’s ‘Dr. Printer’ campaign in Dubai.
SMBs account for almost 70 per cent of all firms in the Middle East. They generate as much as half of the regional gross domestic product and are being recognised by local governments for their contributions to the economy. According to Hewlett-Packard, economists and scientists agree that SMBs can communicate with their markets more effectively by using colours, as they easily capture a person’s attention and provide dynamism.
“Despite colour being a part of our everyday lives, in the workplace we are still heavily reliant on black and white as a means of business communication, and this must change,” said Dr Raymond Hamden, a clinical psychologist and the Dr. Printer event’s key opinion leader. Ernest Azzam from HP’s Middle East Imaging and Printing Group added: “Printing is one of the most important pillars of daily business activity... It is becoming more important with marketing and communication being done.”
During the Dr. Printer event, Hewlett-Packard also unveiled its latest printer models from the Office Jet, Photosmart Premium and Color Laserjet lines.
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