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Insignia to launch super luxury payment card
DUBAI — The Insignia Group of Companies, or IGC, the brand that provides personal financial and lifestyle services to the world’s true super rich, has announced that it is working on a new landmark payment card, the Insignia SuperCard, aimed at delivering luxury lifestyle services and benefits so unique that it will revolutionise the market.
Dmitry Krasnogor, managing director of Insignia Life Style Management IMS Group, UAE, said the SuperCard would be available only to the world’s ultra high net worth individuals.
“It goes without saying that the card will be issued on an invite only basis,” he said.
Renowned designers and jewellers individually craft the card by embellishing it to client specification with precious woods, bone, rocks, corals, pearls and faceted jewels to create an exquisite piece of contemporary art. IGC has also devised a number of strategic elements that will make the SuperCard the ultimate premium card, he said.
Founded in 1996, Insignia currently has offices in New York, London, Vienna, Montreal, Dubai and Moscow, with plans to open offices in other capital cities.
Insignia offers its members financial freedom and security through a spectrum of financial services, including a line of credit cards, secure online banking, secure telecoms services and a rewards program, said Krasnogor.
Krasnogor said the SuperCard would have perks “that are not just a collection of superior benefits; they are the gateway to a life of pure privilege and luxury, a world where everything is taken care of — from finance, to operations, to leisure. It’s a world where almost anything is possible.”
He said prospective Insignia SuperCard members would meet with the Insignia Committee who creates a comprehensive blueprint of the client. “This will enable the implementation of a fully bespoke service designed to work on a three stage process – to lift any burdens or anxieties, to provide complete peace of mind and finally, to deliver the ultimate in indulgence and comfort and then ensure this is maintained.”
Krasnogor said SuperCard members might walk the red carpet at film premieres, receive complementary fittings for tailored suits on Savile Row and Fifth Avenue, enjoy private jets to Caribbean island hideaways and have access to restricted fashion previews and celebrity parties.
Membership will be deliberately capped in order to fulfill the IGC mantra of “complete personal attention” and to ensure the service maintains exclusivity.
Since its foundation 16 years ago by Michael Surguladze, Insignia has built a network of affiliates and partners who represent the world’s most desirable luxury brands, best-in-class service providers and event organisers. These relationships are leveraged for their clients on an individual basis.
Insignia’s media ventures include the Insignia Magazine: The Voice of Luxury, available in print and online.
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